{"id":56,"date":"2026-04-17T13:48:51","date_gmt":"2026-04-17T11:48:51","guid":{"rendered":"https:\/\/motoro.ch\/blog\/05-marche-motos-suisse-2026\/"},"modified":"2026-04-17T17:38:18","modified_gmt":"2026-04-17T15:38:18","slug":"05-marche-motos-suisse-2026","status":"publish","type":"post","link":"https:\/\/motoro.ch\/blog\/05-marche-motos-suisse-2026\/","title":{"rendered":"March\u00e9 des motos en Suisse : chiffres et tendances 2026"},"content":{"rendered":"<p><em>Publi\u00e9 le 17 avril 2026 \u2014 Motoro.ch<\/em><\/p>\n<p>La Suisse est un pays de motards. Avec ses cols alpins, ses routes sinueuses et une culture moto bien ancr\u00e9e, le march\u00e9 deux-roues helv\u00e9tique reste dynamique. En 2025, il a m\u00eame battu un record historique. D\u00e9cryptage des chiffres et des tendances pour 2026.<\/p>\n<h2>2025 : une ann\u00e9e record pour les deux-roues en Suisse<\/h2>\n<p>Le march\u00e9 moto et scooter suisse a atteint un sommet historique en 2025 :<\/p>\n<ul>\n<li><strong>50&rsquo;600 deux-roues motoris\u00e9s<\/strong> nouvellement immatricul\u00e9s (+3,13 % vs 2024)<\/li>\n<li>Ce chiffre d\u00e9passe m\u00eame l&rsquo;ann\u00e9e 2020, marqu\u00e9e par un boom post-Covid<\/li>\n<\/ul>\n<p>Ce record contraste avec le march\u00e9 automobile, qui lui est au plus bas depuis 25 ans. Les deux-roues profitent d&rsquo;une image de libert\u00e9, d&rsquo;un co\u00fbt d&rsquo;utilisation r\u00e9duit et d&rsquo;une praticit\u00e9 en milieu urbain.<\/p>\n<h2>Motos vs scooters : des dynamiques diff\u00e9rentes<\/h2>\n<h3>Motos<\/h3>\n<ul>\n<li><strong>28&rsquo;307 immatriculations<\/strong> (-0,38 % vs 2024)<\/li>\n<li>Le march\u00e9 est quasi stable, signe de maturit\u00e9<\/li>\n<li>Le segment 500-1000 cm\u00b3 progresse de <strong>+7,35 %<\/strong> (12&rsquo;584 unit\u00e9s) \u2014 le c\u0153ur du march\u00e9<\/li>\n<li>Le segment &gt;1000 cm\u00b3 recule de <strong>-8,14 %<\/strong> (5&rsquo;787 unit\u00e9s) \u2014 les grosses cylindr\u00e9es s\u00e9duisent moins<\/li>\n<\/ul>\n<h3>Scooters<\/h3>\n<ul>\n<li><strong>20&rsquo;713 immatriculations<\/strong> (+8,48 % vs 2024)<\/li>\n<li>Le vrai moteur de croissance du march\u00e9<\/li>\n<li>Port\u00e9s par l&rsquo;essor de la mobilit\u00e9 urbaine et les scooters \u00e9lectriques<\/li>\n<\/ul>\n<h2>Le classement des marques motos en 2025<\/h2>\n<table>\n<thead>\n<tr>\n<th>Rang<\/th>\n<th>Marque<\/th>\n<th>Immatriculations<\/th>\n<th>\u00c9volution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td><strong>Yamaha<\/strong><\/td>\n<td>5&rsquo;209<\/td>\n<td>+12,12 %<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td><strong>Honda<\/strong><\/td>\n<td>3&rsquo;881<\/td>\n<td>+11,36 %<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td><strong>BMW<\/strong><\/td>\n<td>3&rsquo;157<\/td>\n<td>-1,28 %<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Kawasaki<\/td>\n<td>\u2014<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>KTM<\/td>\n<td>\u2014<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Yamaha reprend la t\u00eate du classement suisse devant Honda, gr\u00e2ce \u00e0 une gamme diversifi\u00e9e et des mod\u00e8les comp\u00e9titifs comme la MT-07 et la T\u00e9n\u00e9r\u00e9 700. BMW, traditionnellement fort en Suisse avec ses GS, accuse un l\u00e9ger recul.<\/p>\n<h2>Les motos les plus vendues en Suisse en 2025<\/h2>\n<p>Le top 10 des mod\u00e8les les plus populaires refl\u00e8te la diversit\u00e9 du march\u00e9 suisse :<\/p>\n<ul>\n<li>Les trail\/adventure dominent (BMW R 1300 GS, Yamaha T\u00e9n\u00e9r\u00e9 700)<\/li>\n<li>Les naked bikes progressent (Yamaha MT-07, Honda CB750 Hornet)<\/li>\n<li>Les scooters urbains cartonnent (Honda ADV350, Yamaha XMAX)<\/li>\n<\/ul>\n<h2>La moto \u00e9lectrique : encore marginale mais en forte croissance<\/h2>\n<p>Le segment \u00e9lectrique reste une niche, mais sa croissance est spectaculaire :<\/p>\n<ul>\n<li><strong>1&rsquo;087 motos \u00e9lectriques<\/strong> nouvellement immatricul\u00e9es en 2025<\/li>\n<li>Croissance de <strong>+63,21 %<\/strong> par rapport \u00e0 2024<\/li>\n<li>Part de march\u00e9 : environ 3,8 % des motos neuves<\/li>\n<\/ul>\n<h3>Les acteurs du march\u00e9<\/h3>\n<ul>\n<li><strong>Z\u00e9ro Motorcycles<\/strong> : leader du segment, avec des mod\u00e8les comme la SR\/F et la SR\/S. Z\u00e9ro pr\u00e9voit le lancement de 6 mod\u00e8les \u00e0 moins de 10&rsquo;000 \u20ac d&rsquo;ici 2026 pour d\u00e9mocratiser l&rsquo;offre<\/li>\n<li><strong>LiveWire<\/strong> (Harley-Davidson) : positionnement premium<\/li>\n<li><strong>Energica<\/strong> : le fabricant italien a malheureusement fait faillite, laissant un vide dans le segment premium \u00e9lectrique<\/li>\n<li><strong>Nouveaux acteurs<\/strong> : Super Soco (Chine) et Stark Future (Su\u00e8de) arrivent sur le march\u00e9 suisse<\/li>\n<\/ul>\n<h3>Les freins \u00e0 l&rsquo;adoption<\/h3>\n<ul>\n<li><strong>Autonomie limit\u00e9e<\/strong> : 150-250 km en conditions r\u00e9elles, insuffisant pour les balades en col<\/li>\n<li><strong>Prix \u00e9lev\u00e9s<\/strong> : une Z\u00e9ro SR\/F co\u00fbte plus de CHF 20&rsquo;000<\/li>\n<li><strong>Infrastructure de recharge<\/strong> : les bornes ne sont pas adapt\u00e9es aux motos (pas de rangement pour le casque, exposition aux intemp\u00e9ries)<\/li>\n<li><strong>Culture motarde<\/strong> : le bruit et les vibrations font partie de l&rsquo;exp\u00e9rience pour beaucoup de motards<\/li>\n<\/ul>\n<h2>Les tendances \u00e0 suivre en 2026<\/h2>\n<h3>1. Le mid-size en plein essor<\/h3>\n<p>Les motos de 500-900 cm\u00b3 continuent de gagner du terrain. Plus l\u00e9g\u00e8res, plus maniables et moins intimidantes, elles s\u00e9duisent un public plus large \u2014 y compris les femmes et les jeunes permis A2.<\/p>\n<h3>2. L&rsquo;adventure \/ travel toujours roi<\/h3>\n<p>Le segment trail\/adventure reste le plus dynamique en Suisse. Les grands trails comme la BMW R 1300 GS ou la Yamaha T\u00e9n\u00e9r\u00e9 700 dominent, gr\u00e2ce \u00e0 leur polyvalence entre route et chemins de montagne.<\/p>\n<h3>3. La technologie embarqu\u00e9e<\/h3>\n<p>Les syst\u00e8mes d&rsquo;aide \u00e0 la conduite se g\u00e9n\u00e9ralisent : ABS cornering, contr\u00f4le de traction, modes de conduite, connectivit\u00e9 smartphone. Le radar adaptatif commence \u00e0 appara\u00eetre sur les mod\u00e8les haut de gamme.<\/p>\n<h3>4. Le march\u00e9 de l&rsquo;occasion moto<\/h3>\n<p>Avec l&rsquo;augmentation des immatriculations neuves, le parc de motos d&rsquo;occasion s&rsquo;\u00e9toffe. C&rsquo;est une bonne nouvelle pour les acheteurs \u00e0 la recherche d&rsquo;un bon rapport qualit\u00e9-prix.<\/p>\n<h2>Les cat\u00e9gories de permis en Suisse<\/h2>\n<p>Pour rappel, le syst\u00e8me suisse de permis moto :<\/p>\n<table>\n<thead>\n<tr>\n<th>Cat\u00e9gorie<\/th>\n<th>\u00c2ge minimum<\/th>\n<th>Cylindr\u00e9e \/ Puissance<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A1<\/td>\n<td>16 ans<\/td>\n<td>\u2264 125 cm\u00b3, \u2264 11 kW<\/td>\n<\/tr>\n<tr>\n<td>A2 (limit\u00e9)<\/td>\n<td>18 ans<\/td>\n<td>\u2264 35 kW<\/td>\n<\/tr>\n<tr>\n<td>A (illimit\u00e9)<\/td>\n<td>20 ans (apr\u00e8s 2 ans de A2)<\/td>\n<td>Illimit\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Nos conseils pour 2026<\/h2>\n<ol>\n<li><strong>Pour d\u00e9buter<\/strong> : privil\u00e9giez une moto d&rsquo;occasion de 2-3 ans dans la cat\u00e9gorie A2. La d\u00e9cote vous fera \u00e9conomiser 20-30 %<\/li>\n<li><strong>Pour les trajets urbains<\/strong> : un scooter 125 cm\u00b3 ou \u00e9lectrique est imbattable en rapport co\u00fbt\/praticit\u00e9<\/li>\n<li><strong>Pour les balades<\/strong> : le segment adventure mid-size (Yamaha T\u00e9n\u00e9r\u00e9 700, Honda CRF1100L Africa Twin) offre le meilleur compromis<\/li>\n<li><strong>Pour l&rsquo;\u00e9lectrique<\/strong> : attendez encore 1-2 ans \u2014 les prix baissent et l&rsquo;autonomie progresse rapidement<\/li>\n<\/ol>\n<hr \/>\n<p><em>Trouvez votre moto d&rsquo;occasion sur <a href=\"https:\/\/motoro.ch\">Motoro<\/a> \u2014 voitures, motos et plus encore.<\/em><\/p>\n<p><em>Sources : <a href=\"https:\/\/www.motosuisse.ch\/fr\/communiques-presse2025.html\">Motosuisse \u2013 Statistiques 2025<\/a>, <a href=\"https:\/\/acidmoto.ch\/site\/marche-moto-suisse-2025-yamaha-en-tete-mais-un-paysage-toujours-tres-dispute\/\">AcidMoto \u2013 March\u00e9 suisse 2025<\/a>, <a href=\"https:\/\/www.actumoto.ch\/2026\/01\/11\/nouvelles-immatriculations-record-pour-les-motos-et-les-scooters-en-suisse\/\">ActuMoto \u2013 Immatriculations record<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Publi\u00e9 le 17 avril 2026 \u2014 Motoro.ch*<\/p>\n","protected":false},"author":1,"featured_media":219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marche-automobile"],"polylang_current_lang":"fr_FR","polylang_translations":[{"locale":"fr_FR","id":56},{"locale":"de_DE","id":57},{"locale":"it_IT","id":58}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>March\u00e9 des motos en Suisse : chiffres et tendances 2026 | Blog Motoro<\/title>\n<meta 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